The logo design process is such a joy for me! Typically, I design 3-5 concepts for my clients to choose from, and it’s always fun hearing their feedback and their final picks. I’m so happy with the logo & submarks Beth chose, and I think the collection is a great fit for her real-life, raw, photojournalistic approach to family photography. And now, I am happy to share with you the final reveal as well as a few of Beth’s beautiful photos.
We both couldn’t decide what we liked more – the deep dusty blue or the indigo gradient. So, I gave her both. Here’s the gradient version: